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Insertions into Ideological Circuits: Coca-Cola Project, Cildo Meireles, 1970 (ongoing)
Cildo Meireles肖像Cildo Meireles巴西, 1948

Insertions into Ideological Circuits: Coca-Cola Project

1970 (ongoing) · Sculpture

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芝加哥藝術博物館

芝加哥, 美國

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Cildo Meireles’s ongoing Coca-Cola Project, part of his larger Insertions into Ideological Circuits series, interrogates how power—socioeconomic and political—is distributed through networks of trade and consumerism. Meireles noted his intention on each bottle: “To register informations and critical opinions on bottles and return them to circulation.” Each bottle also carries a distinct political provocation. These three read, “Yankees go home!,” “Jesse Helms No!,” and “Which is the place of a work of art?” With this project, Meireles took advantage of the global reach of American consumer culture by appropriating and personalizing one of its most popular exports.

芝加哥藝術博物館CC BY 4.0

作品信息

馆藏编号
2014.1201

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雕塑战后艺术20 世纪

出处

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Insertions into Ideological Circuits: Coca-Cola Project (Inserções em Circuitos Ideológicos: Projeto Coca-Cola), Cildo Meireles, 1970

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