
In 20th-century England, store markdowns happened just twice a year, in the winter after the holidays and in the summer. This poster promotes the Underground as a rapid—and dry—mode of transit to this exciting biannual event. A stream of gaily colored umbrellas, with few solid black ones (the color commonly used by men) in sight, is funneled toward the train to reach shopping destinations. Is the black-and-white umbrella with a design reminiscent of a spider’s web at the very front of the poster an allusion to the snares of consumerism?
Art Institute of ChicagoCC BY 4.0
Mag men het zien?
Chicago, Verenigde Staten
Het hoort bij de collectie, maar is momenteel niet tentoongesteld.