
anonymous
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Amsterdam, Paesi Bassi
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Weldon’s Ladies’ Journal published dress patterns each month. Founded by British chemist, journalist and publisher Walter Weldon, it was circulated as far as Canada. Each issue included a free fashion plate featuring designs from the new English spring or winter collection.
Weldon’s paved the way for the later women’s weeklies, which would burgeon into a full-fledged industry in the 20th century.
Rijksmuseum