Insertions into Ideological Circuits:  Coca-Cola Project, Cildo Meireles, 1970 (ongoing)
Cildo Meireles, ritrattoCildo MeirelesBrasile, 1948

Insertions into Ideological Circuits: Coca-Cola Project

1970 (ongoing) · Sculpture

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Cildo Meireles’s ongoing Coca-Cola Project, part of his larger Insertions into Ideological Circuits series, interrogates how power—socioeconomic and political—is distributed through networks of trade and consumerism. Meireles noted his intention on each bottle: “To register informations and critical opinions on bottles and return them to circulation.” Each bottle also carries a distinct political provocation. These three read, “Yankees go home!,” “Jesse Helms No!,” and “Which is the place of a work of art?” With this project, Meireles took advantage of the global reach of American consumer culture by appropriating and personalizing one of its most popular exports.

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2014.1201

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