Watercolour

2 October 1902

“The Tale of Peter Rabbit” is published

Several publishers had turned the manuscript down, Frederick Warne & Co among them, but the firm, eager to enter the booming market for small-format children’s books, reconsidered on the advice of the artist L. Leslie Brooke; it declined Rawnsley’s verse version in favour of Beatrix’s own prose, and she agreed to colour her illustrations, choosing the new Hentschel three-colour process. “The Tale of Peter Rabbit” appeared on 2 October 1902 and was an immediate success.

1903

A patented Peter Rabbit toy: the birth of character merchandising

In 1903 Beatrix made and patented a Peter Rabbit doll — he became the first fictional character made into a patented soft toy, and so the oldest licensed character. Painting books, board games, wallpaper, figurines, baby blankets and china tea-sets followed under licence from her publisher Warne, earning her an independent income, and Harrods catalogues list Peter merchandise from at least 1910.

1903–1922

Two or three books a year with the editor Norman Warne

“The Tale of Squirrel Nutkin” and “The Tailor of Gloucester” followed “Peter Rabbit” in 1903 — both also began as picture letters to the Moore children. Working with the editor Norman Warne, Beatrix published two or three little books a year — 23 in all in that format, the last, in 1922, being “Cecily Parsley’s Nursery Rhymes”; the royalties gave her a degree of independence, though she still lived with her parents.

1905

Engagement to Norman Warne, and his death

In 1905 Beatrix and her publisher Norman Warne became unofficially engaged; her parents objected because Warne was “in trade” and so socially unsuitable. The engagement lasted only a month: Warne died of a blood disease at the age of 37.