Watercolour

1900–1901

A dummy book of the rabbit tale, printed at her own expense

In 1900 Beatrix revised her tale of the four little rabbits and made a dummy book of it — it has been suggested, in imitation of Helen Bannerman’s 1899 bestseller; no one would buy it. So in December 1901 she had it printed at her own expense for family and friends — in black and white, with a coloured frontispiece.

2 October 1902

“The Tale of Peter Rabbit” is published

Several publishers had turned the manuscript down, Frederick Warne & Co among them, but the firm, eager to enter the booming market for small-format children’s books, reconsidered on the advice of the artist L. Leslie Brooke; it declined Rawnsley’s verse version in favour of Beatrix’s own prose, and she agreed to colour her illustrations, choosing the new Hentschel three-colour process. “The Tale of Peter Rabbit” appeared on 2 October 1902 and was an immediate success.

1903

A patented Peter Rabbit toy: the birth of character merchandising

In 1903 Beatrix made and patented a Peter Rabbit doll — he became the first fictional character made into a patented soft toy, and so the oldest licensed character. Painting books, board games, wallpaper, figurines, baby blankets and china tea-sets followed under licence from her publisher Warne, earning her an independent income, and Harrods catalogues list Peter merchandise from at least 1910.

1905

Engagement to Norman Warne, and his death

In 1905 Beatrix and her publisher Norman Warne became unofficially engaged; her parents objected because Warne was “in trade” and so socially unsuitable. The engagement lasted only a month: Warne died of a blood disease at the age of 37.