Various Small Fires from Book Covers

1967–1970

Self-imposed exile from painting: gunpowder and graphite drawings

During a period of self-imposed exile from painting (1967–1970) he makes gunpowder and graphite drawings: single words in a trompe l'oeil technique, as if formed from ribbons of curling paper.

1968

First solo show in Europe, in Cologne

His first European solo show takes place in Cologne, at Galerie Rudolf Zwirner.

1970

The “Chocolate Room” at the Venice Biennale

Ruscha represents the United States at the Venice Biennale as part of a survey of American printmaking with an on-site workshop, and constructs “Chocolate Room”: 360 sheets of paper permeated with chocolate hang like shingles on the gallery walls, and the pavilion smells like a chocolate factory. In 2003 the Museum of Contemporary Art in Los Angeles acquires the installation (then worth about $1.5 million).

1970

Joins the Leo Castelli Gallery

He joins the Leo Castelli Gallery; his first solo exhibition there will come only in 1973.

30 juni 1972 – 8 oktober 1972

Exhibition: Documenta 5

1972–1978

Separation and divorce from Danna

In 1972 Ruscha and Danna separate, in 1976 they file for divorce and in 1978 they divorce; during the time they are apart he dates the actresses Candy Clark, Samantha Eggar, Diane Keaton, Lauren Hutton and Michelle Phillips.