"Gentlemen came every day", Beatrix Potter, ca.1902
Beatrix Potter, portraitBeatrix Potter1866–1943

"Gentlemen came every day"

ca.1902 · Watercolour · 18.5 × 21.2 cm

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Not on view at present

Where is “"Gentlemen came every day"” now? Collection: Victoria and Albert Museum, London. Not on view at present. Checked September 25, 2026.

Victoria and Albert Museum

London, United Kingdom

It belongs to the collection, but is not on display at present.

Checked
In this state since
Source
The museum

Details

Accession number
LC 30/B/1

What it shows

In the catalog

Sources

In the life of Beatrix Potter

The whole life
  1. 1900–1901

    A dummy book of the rabbit tale, printed at her own expense

    In 1900 Beatrix revised her tale of the four little rabbits and made a dummy book of it — it has been suggested, in imitation of Helen Bannerman’s 1899 bestseller; no one would buy it. So in December 1901 she had it printed at her own expense for family and friends — in black and white, with a coloured frontispiece.

  2. 2 October 1902

    “The Tale of Peter Rabbit” is published

    Several publishers had turned the manuscript down, Frederick Warne & Co among them, but the firm, eager to enter the booming market for small-format children’s books, reconsidered on the advice of the artist L. Leslie Brooke; it declined Rawnsley’s verse version in favour of Beatrix’s own prose, and she agreed to colour her illustrations, choosing the new Hentschel three-colour process. “The Tale of Peter Rabbit” appeared on 2 October 1902 and was an immediate success.

  3. 1903

    A patented Peter Rabbit toy: the birth of character merchandising

    In 1903 Beatrix made and patented a Peter Rabbit doll — he became the first fictional character made into a patented soft toy, and so the oldest licensed character. Painting books, board games, wallpaper, figurines, baby blankets and china tea-sets followed under licence from her publisher Warne, earning her an independent income, and Harrods catalogues list Peter merchandise from at least 1910.

  4. 1903–1922

    Two or three books a year with the editor Norman Warne

    “The Tale of Squirrel Nutkin” and “The Tailor of Gloucester” followed “Peter Rabbit” in 1903 — both also began as picture letters to the Moore children. Working with the editor Norman Warne, Beatrix published two or three little books a year — 23 in all in that format, the last, in 1922, being “Cecily Parsley’s Nursery Rhymes”; the royalties gave her a degree of independence, though she still lived with her parents.

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