Drawing, Rufus Leonard Design Consultants, 1990
Rufus Leonard Design Consultants

Drawing

1990 · Drawing · 29.7 × 21.1 cm

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Not on view at present

Where is “Drawing” now? Collection: Victoria and Albert Museum, London. Not on view at present. Checked September 25, 2026.

Victoria and Albert Museum

London, United Kingdom

It belongs to the collection, but is not on display at present.

Checked
In this state since
Source
The museum

About the work

In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design had been handed over to the client. Here the designers specify the typefaces that are appropriate for different kinds of text.

Victoria and Albert Museum

Details

Accession number
E.2139:1-1991

What it shows

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On the same theme · Branding

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