Weldon’s Ladies’ Journal

Weldon’s Ladies’ Journal published dress patterns each month. Founded by British chemist, journalist and publisher Walter Weldon, it was circulated as far as Canada. Each issue included a free fashion plate featuring designs from the new English spring or winter collection.

Weldon’s paved the way for the later women’s weeklies, which would burgeon into a full-fledged industry in the 20th century.