Insertions into Ideological Circuits:  Coca-Cola Project, Cildo Meireles, 1970 (ongoing)
Cildo Meireles, portrætCildo MeirelesBrasilien, 1948

Insertions into Ideological Circuits: Coca-Cola Project

1970 (ongoing) · Sculpture

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Cildo Meireles’s ongoing Coca-Cola Project, part of his larger Insertions into Ideological Circuits series, interrogates how power—socioeconomic and political—is distributed through networks of trade and consumerism. Meireles noted his intention on each bottle: “To register informations and critical opinions on bottles and return them to circulation.” Each bottle also carries a distinct political provocation. These three read, “Yankees go home!,” “Jesse Helms No!,” and “Which is the place of a work of art?” With this project, Meireles took advantage of the global reach of American consumer culture by appropriating and personalizing one of its most popular exports.

Art Institute of ChicagoCC BY 4.0

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2014.1201

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